Wednesday, September 14, 2016

Use Branding To Sell Your Mosiacs - A Blog Written By Skeew

Your brand, in short, is what people think of you and your mosaics. It is a composite that includes your logo, tagline, art, pricing, advertising & promotion, customers, customer experiences, and customer statements. What would you say they think of your mosaic business? If you want to sell more of your mosaics it matters a lot that you are known for making the kind of art you like to make or for teaching others what you like to teach.
When you want to buy a pair of shoes you probably associate characteristics of the shoes you need with a particular brand of shoes, i.e. casual and cushy could cause you to first look for Sketchers. That's what they designed their shoes and marketing to make you think of. Mosaic art buyers or students do the same when they want to commission mosaics or take a mosaic class.
When buyers are considering a mosaic purchase they look for art that fits their needs and wants. For example, if you wanted to learn to make mosaics of nature using layered stained glass, there is a brand on this list you would consider first. If you wanted to commission a mosaic of an insect there is a brand on this list you would consider first. If you want to learn to make mosaics with fused glass there is a brand on this list you would consider first. If an airport authority wants a large public mosaic, there is a brand on this list they will consider first.
Following are the names of some well known mosaic brands. All of these artists have clearly defined brands. What do you think of when you read these names? Check out their websites to see if your thoughts and their websites are consistent (I'll bet they are). Enjoy their great art too, then see how to make your brand.
Did you notice that each of them is unique? Also, they are consistent in the way they make their art. For example, Sonia King's art blends the symmetry of radial patterns in asymmetrical shapes. And Sherri Warner Hunter's work is three dimensional (sculpture) using concrete armatures.
These are two important characteristics of a brand that can be successful. First, it must differentiate the art (or the class) from all of the others - that's the uniqueness. Second, it must be delivered consistently. When a brand has these two things, buyers can begin to associate their needs/wants with the brand. In part 2 of this article we will cover how you can create and develop a brand. 

To read more please visit the original blog source from Skeew: http://skeew.biz/blog/use-branding-to-sell-mosaics-pt1.html

Monday, June 20, 2016

Lake Nessy Honored by Public Art Network's Year in Review!



This sculpture serves as a playful welcoming terminus to Mueller’s Lake Park in Austin, Texas.  The 16-foot-high, 30-foot-long serpent-like sculpture was inspired by mythological water creatures, using handmade tiles to give the feeling of barnacles and other sea life, adding textual distinction from the smooth, glossy, glass “scales.”

Specific consideration for young visitors led to a design using materials that withstand play while providing safety.


Blue LED lights glow out from Nessy's eyes



Iridescent glass tiles intersect with hand made ceramic ones





















Saturday, November 7, 2015

ORANGE SHOW GALA!

a great time at The Orange Show with great friends

Friday, October 30, 2015

San Antonio Songbirds


An Installation for D-10 Senior Center in San Antonio

SAN ANTONIO SONGBIRDS
LAST DAY OF INSTALLATION -MOSAIKA AND DIXIE

PAINTED BUNTING
BLACK CAPPED VIREO
INDIGO BUNTING


dates of importance sourced from the community are woven into the mosaic mural













Tuesday, October 27, 2015

Schlenker School gets a beautiful gate for their Backyard

Head of School Ricki Komiss cuts the ribbon at the dedication ceremony

  


Dixie Friend Gay's gate features native leaves in corten rusting steel


















Monday, July 13, 2015

Art in Houston this week and good friends

A very interesting show for FOTOFEST INTERNATIONAL at Silver Street Studios

I really enjoyed the work of Lindsay C Morris
so glad to see my friend Clint Wilhour
Another great show at Nicole Longnecker Gallery


a great piece by my friend Meredith Jack


Thursday, July 2, 2015

Article in Public Art Review

Check out North Texas Sunrise pictured in an article about funding for Public Art in Public Art Review Magazine!
Spring/Summer 2015